From your correspondent in Drogheda.
I was told today about the internet phenomena surrounding the film Snakes on a Plane. I confess, I had not heard about this before. The internet phenomena seem to be of two kinds:
- Viral marketing that becomes hijacked by fans (they start creating promotional material themselves).
- Something approaching open-source scriptwriting wherein five days of extra filming are introduced to respond to fan suggestions.
However, I know little, and as ever with viral campaigns, the question is 'Who's zoomin' who?'
Does anyone know more?
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